"The shifting fortunes of the name Lolita can be seen in its declining popularity. According to the US Social Security Administration (SSA), the popularity of Lolita peaked in the US in 1963, when it was the 467th most popular name for newborn girls. It dropped after that, and has not made an appearance in the SSA's top 1,000 names since 1973."



Often, it's real life that affects a name's popularity -- there still aren't too many people in the US naming their sons Adolph.  But fiction can do it too.  It's possible that the first splash that started the Madison wave (she's been second or third most popular since 2000) was Splash.  The year after that movie appeared, the name went from #625 to about #366, five years later it was #128, and the trend continued.

As for Lolita, in the 1940s, it was the 934th most popular name, a bit behind Jacqueline and Kristen, a bit ahead of Delilah.  She drops out of the top 1000 in the 1950s, comes back in the 60s (about 2400 girls were given that name in that decade), then drops off the charts.  For a graph, go here:
http://www.babynamewizard.com/namevoyager/lnv0105.html

What does it mean now when someone names their daughter Lolita?  I don't know about real life, but in fiction, take a look at the film Broken Flowers, where the Sharon Stone character has named her now-teenage daughter Lolita, with a significance that's rather obvious.

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